Building financial confidence using empathy and design.

We're a small impassioned team creating tools that make financial literacy effortless, frictionless, and sustainable.

Supported by.

Generator logo
Antler logo

And built by talking to over 52+ students struggling with their finances.

Meet the team.

Zahir Hassan - Co-Founder & CEO

Zahir Hassan

Co-Founder & CEO

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Hakeem Dimozantos - Co-Founder & CTO

Hakeem Dimozantos

Co-Founder & CTO

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Our purpose.

We are building Nudge to serve 100M young people, making financial health as addictive and rewarding as fitness or language learning.

For Talent: If you're ready to solve complex problems, come do the important work of helping a generation build a better financial future.

For Investors: We are partnering with those who see the massive opportunity in behavioural finance to define how the next generation interacts with their money.

Join us in our journey to stop people from using BNPL to buy their next GYG Burrito.

Get Involved